‘Blueprint Beirut’ takes award at International Fashion Showcase (IFS)

Fashion Utopias is the fifth of the annual International Fashion Showcase (IFS) which is part of London Fashion Week’s “public-facing program,” focusing on the importance of fashion in contemporary culture.


‘Blueprint Beirut’ designs on display

Lebanon participated for the first time this year and presented the ‘Blueprint Beirut’ exhibition. Eight of Lebanon’s emerging designers were featured in the show, all of whom were from the Starch Foundation program. Starch Foundation is a non-profit organization which assists emerging Lebanese designers to launch their careers.

The Arab British Centre and Starch Foundation were excited as these artists represented Lebanon, and ‘Blueprint Beirut’ even went on to win the Curator Award at Fashion Utopias. Tala Hajjar, Co-Founder of the Starch Foundation said “We are so proud of Starch Foundation and the Curator Award. The exhibition is a dream and has a huge significance for Lebanon’s designers.”

The event was judged by a prestigious panel of individuals representing the fashion industry. The panel was chaired by Sarah Mower MBE, BFC Ambassador for Emerging Talent and Chief Critic at, and included Anna Orsini of the British Fashion Council as well as Anders Christian Madsen from ID Magazine to name a few.


Creations by Timi Hayek were admired by judges

The showcase was sponsored by Bonaveri, Italian mannequin suppliers. Bonaveri CEO, Andrea Bonaveri personally presented the award to Tala Hajjar. Starch Designer Timi Hayek came highly commended for Best Designer, as his work was admired by the judges and audience alike.

Executive Director of The Arab British Centre, Nadia El-Sebai mentioned that the IFS has always been a prestigious annual occasion with contestants from all over the world participating, and feels that the Middle East hasn’t always been well represented in previous years. She said that they went into partnership with Starch Foundation to introduce audiences in the UK to the strength and diversity of the creative and cultural industries in the Arab World.

Eighty designers from 24 countries showcased their work this year, and out of the three awards, two of them went to the Middle East. We see a promising for the future of our emerging designers and El-Sabai couldn’t be happier.